How the COVID-19 Pandemic is Changing Style

The coronavirus pandemic has turned life topsy-turvy, fashion included. While some style shifts are merely passing trends (tie-dye sweatsuits, anyone?), experts believe others are here to stay.

Here are four ways COVID-19 is changing style:

Fashion Basics are Back

Evergreen neutrals and core basics are making a massive comeback. After all, a closet full of seasonally trendy items is useless after that season passes. But timeless pieces like plain t-shirts, tailored blazers, and classic-cut jeans in blacks, creams, and blush pinks can be combined into thousands of styles for men and women for stylish years to come.

Stylish PPE

Style and safety? Yes please. Face masks are the unexpected hit accessory of 2020. Brightly colored and printed masks are all the rage with kids, while adults are showing off their personal styles with masks in basic neutrals, unique fabrics, fresh textures, and branded patterns. This trend will continue to evolve as masks become more and more a part of everyday life.

Home Wear

“Work from home” makes home wear a must-have. Casual pieces made from lightweight, comfortable fabrics will take center stage. For women, this means throw-on dresses, house shoes, and non-wired bras. For men, home wear is all about knits and short-sleeved shirts.

And when we’re finally back in the office, corporate style will mean less business casual and more just plain casual—turning lemons into comfortable lemonade.

Mindful Fashion

Consumers are now more alert than ever to how their choices affect others. Everyone, including brands, can have an impact in some way on social causes like sustainability, racial justice, and worker’s rights. This will continue to affect how brands approach fashion and how consumers will decide where to shop. In a year of unprecedented change, it’s no surprise that industries are finding ways to adapt in ways they never had to before—style and fashion is no exception!  

So, will take you this opportunity to revamp or revitalize your personal style? We’d love to help. Contact Chic Inspiration today to learn more about our image consultant and personal shopper services.